Home Page for Daniel Spisak->Carl's Jr: The Calvin Klein of Fast Food Marketing

    Over the past few months I have begun to notice this trend in Carl's Jr. advertising that was first brought to my attention by my friend, Robert Menke. It would seem that ever since Carl Karcher gave up the management of Carl's Jr that his marketing department went on a rampant sex in advertising campaign. A lot of different promotions come to mind, most prominent in my mind are the: Hot Chick, Tasty Chick, Spicy Chick. Carl's Jr also for a short time had these placemats that you would get when you ate in the restaurant that read "Drip happens!". Shameful. Also Carl's Jr now has huge billboard signs up on the I-5 near Gorman, CA that read in huge black bold letters "Get Off!". Draw your own conclusions on that one. Also, one day I received a coupon mailer from Carl's Jr that said on it (and I am not making this up!), "Eat it naked, it's the only way to keep your clothes clean" with the subheading at the bottom of the page reading, "If it doesn't get all over the place, it doesn't belong in your face". Now I don't know about most people, but when I got this in the mail I just about nearly died of laughter. I mean, really, did the Carl's Jr. marketing dept move their office next to a brothel or something? Do they have company orgies instead of company picnics? If you happen to work for Carl's Jr.,and you can tell me what the hell is going on, then please email me at: dspisak@nonmundane.org
    Recently, it would appear that some of you people have actually been finding this page and reading it.  Blew my mind away.  In any case, here I present the feedback I have gotten on this page so far:

Sun, 18 Jan 1998 02:33:05 EST  
Fri, 23 Jan 1998 12:00:28 PST

NEW: The Carl's Jr Sex in Adervtising Memorial photo gallery is now up!

Last updated: 2001/9/9 13:56:32 GMT